GM World
Reimagining an Iconic Brand Experience

For one of the world’s most iconic automotive brands, I led the design and strategic evolution of GM World—transforming it into a dynamic, immersive environment that celebrates innovation, legacy, and the future of mobility.

This wasn’t just about showcasing vehicles; it was about creating a brand experience that invites discovery and deepens engagement. The design seamlessly blends digital and physical storytelling, allowing visitors to connect with GM’s history, cutting-edge technology, and future-forward vision.

Every element—from spatial design to interactive displays—was crafted to reinforce GM’s position as an industry leader while elevating the consumer experience within a globally recognized brand environment.