Strategic direction and creative lead: Envisioning a welcoming, vibrant public space that reflects GM’s path to the future, we produced a world-class environment that immerses visitors in GM’s cultural significance, instill pride in employees, and create a WOW factor for the business leaders and others who visit. The towering 5 story-high, open, modern and high-tech space in the GM Renaissance Center is an inspiring global showcase that illustrates the impact and cultural significance of General Motors. The result is a world-class destination for the entire community, a gathering place of inspiration and exploration.