Creative lead: Madame Tussauds (the original selfie museum) is a major tourist attraction displaying the waxworks of famous and historical figures. With new troupes entering this space, we turned it up with the ultimate photo-centric, larger than life installations. Now guests can dive deeper into these immersive experiences, nursing their thirst in the Hangover Bar, plunging into the ultimate adult playground with casino chips and puff, puff, pass or returning to Hollywood, where we captured the most iconic moments in horror with picture-perfect paranormal settings.