GM Company Store
Shaping a Retail Experience at the Heart of GM’s Global Headquarters

As the creative lead, I reimagined and strategically retrofitted the unique saw-tooth façade within GM’s global headquarters, transforming it into a dynamic retail journey that celebrates the diversity and strength of GM’s brand portfolio.

Designed to welcome over 17,000 visitors and employees daily, the GM Company Store became the premier destination for customers and team members to engage with the brand—offering an immersive environment to explore and purchase official GM merchandise.

Every design element was crafted to enhance brand connection and create a sense of pride and enthusiasm, reflecting GM's legacy of innovation and forward momentum.