Toyota Dealer Meeting
Strategic Vision Meets Heart-Pumping Innovation

As the strategic and creative lead, I shaped every element of the Toyota Dealer Meeting to evoke excitement, inspiration, and a forward-thinking spirit. At the center of the experience was the Waku-doki Lounge—a space designed to capture the essence of "heart-pumping excitement."

The media experience was bold and immersive, utilizing the equivalent of eleven movie theater projectors to create a seamless, dynamic visual environment. The result? A record-breaking 98% dealer approval rating—the highest ever recorded for the event.

The project was recognized with an Event Design Award for Best Use of Media/AV, celebrating its innovative approach to engagement and experiential storytelling.